Predictions

Schlitz will surpass Pabst Blue Ribbon as the cheap beer of choice among hipsters. PBR is getting to be too popular and Schlitz has a similar appeal with the advantage of a name that sounds like it should be a word for drunkenness.

Malbec will follow Shiraz as the new trendy wine. Shiraz is losing its exclusivity just as Merlot did, and in addition its rising popularity means that producers are lowering quality controls to boost output. Malbec also for some reason appears to be a significant portion of Argentinian wine export, and the state of Argentina’s currency means that good-quality Argentine malbecs are available at very reasonable prices.

I should so be a professional trendspotter.