NZX, PBR

Via the trademark blog, news that the name NZX is contested between the New Zealand Stock Exchange and a porn mag. The porn mag was first, but the exchange registered the name.

The NYT says PBR has cachet because it’s unmarketed, but I like it because it’s what the bad guy in Blue Velvet drinks. OK, also because it’s trendily bad, lightly marketed, drunk by hipsters, and cheap as all get-out. Can’t forget the price factor.