Branding becomes difficult when you’re producing something that isn’t directly seen. It’s not like you can flash “Mentor Saline Inside” on the screen during boot (or while knocking boots), and I don’t imagine it’ll be popular to use tattoos or literal brands to promote a particular variety of implant. Are there any real differences between brands of saline implant? “Well, mine have 0.4 mm walls and are guaranteed for 10 years or 100,000 miles.” Or maybe “You got a Hemi in there?“