Out of Fashion

As a weblog name, A Fistful of Euros is brilliant: it describes the topic (Europe and finance) while at the same time playing with the idea that Euros just aren’t all that exciting: it is, after all, incongruous to imagine Clint Eastwood fighting for Euros the way he did in For A Fistful of Dollars.

That incongruity suggests that we readers feel that US currency is the best one, not just because it is easily converted and stable, but because it’s just plain cooler. It is the coin of the American cultural empire, of rap stars, of Hollywood. It connotes international power and wealth in a way that no other currency does. Bank notes with color in them just seem all funny: in the Simpsons episode “Blame it on Lisa,” kidnappers finally getting a ransom say “Gee, our money sure is gay.”

That may be changing. According to Slate, the dollar is going out of style in that bastion of economic innovation, the illegal drug smuggling racket.