As Massively Multiplayer Online Roleplaying Games have become big communities and big business, they have attracted their share of friendly share-and-share-alike nerds and bottom-feeding sharks.
One of the nice nerds set up a website called Thottbot, which, in addition to providing a giant database of hints, tips, tricks, maps, item statistics, quest details, etc. also has message boards and some RSS aggregation stuff and other neat details.
Of course, someone set up Thotbot, with one T, which is a scam run by an ad network targeted at MMORPG players, and somehow affiliated with a site that deals in virtual merchandise for real money.
Signs you’ve become a genuine trend and a useful web presence: someone starts trying to squat on easy misspellings of your domain name, polluting the information stream, and shitting all over your good name.
Fortunately, that’ll never happen to me.
Secretly Ironic 