Gothamist complains about these lame Mitchum ads encouraging people to run for the subway. Now, I don’t find those particularly annoying. The ones that get me are the ones in my gym: “If your personal trainer came to your birthday party, you’re a Mitchum man.” No, if your personal trainer came to your birthday party, you are paying people to be your friends. And especially the one in the locker room: “If you’re here at 7AM with a hangover, you’re a Mitchum man.” No, if you’re at the gym with a hangover, you’re drinking too much.
The thing is, I like Mitchum because it’s unscented, not because it’s intensely strong.
Secretly Ironic 