Maybe content is king, and maybe it is merely a courtier. But whatever it is, everyone will tell you it should be done right, which means doing it their way.
One of the people giving advice is Gerry McGovern, who will tell you that the key metric of content quality is sales generation per page. That’s how we know that J. K. Rowling is a good writer: the books sell, therefore they are good! To maximize the quality of your website, according to Gerry, you need to focus on the pages that have the broadest audience, and delete the unpopular filler pages surrounding them.
His Harry Potter example is really an odd choice given that those books tend to be about 20-50% too long, populated largely by rehash and filler. You could tell “The Half-Blood Prince” in half the pagecount, save years of writing and pounds of shipping, and still charge thirty bucks for the hardcover. In contrast, the article can’t be made much shorter. Don’t get me wrong: it’s 600 words, 590 of which are unnecessary, but if you cut it below 500, you don’t get paid for it, so you need to keep that filler in there. Even in Harry Potter, the filler serves a crucial function: it keeps the kids quiet for several additional hours. Each page is another few minutes of silence that parents will pay dearly for.
In other words, you may not like filler, but the good bits depend on it like a jewel needs a setting.
Secretly Ironic 