I’d heard a few recommendations to check out New Enough, a new (not used) motorcycle gear store, so when I decided to get a jacket, I had a look. At first, I was a little put off: the site design is clunky at best, there’s no real search, and for some items you have to email them for a price quote.
But look at the product descriptions. In addition to the basic description and photo from the manufacturer, New Enough provides sizing comments and a paragraph or so about the item. Each item is carefully photographed on a staff member, with key details highlighted and commented on. Relevant accessories that work with the product are hand-selected. They do this for every product.
I bought the jacket using the sizing information they provided, and ordered a size different from what I usually wear. It fits perfectly. It’s exactly what I thought it would be. Excellent, excellent store.
Also, note that they have a fuel economy program for their employees. How cool is that?
Secretly Ironic 