It helps to have a sense of humor about marketing writing. For example, Lagunitas Brewing Company has the following written on their promotional beer coasters: “This unique lovely and dlightful adult style beverage can be used directly from the glass to remove stubborn grease stains and it also dobules as a refreshing dessert topping! Any intentional misuse of this product or concentratino and inhaling (“huffing”) of its vapors is dangerous and can lead to permanent health effects.”
I can’t seem to find video of the classic Saturday Night Live commercial about Shimmer, the floor wax/dessert topping, but you get the idea. Brilliant marketing aimed at people staring into their beers in bars.
It’s a shame I don’t actually like India Pale Ale.
Secretly Ironic 