Naming, Branding, Marketing

Did I mention the KFC article? Well, read it. It’s good. It makes me think about the job of marketing, of presenting. Kitchen Fresh Marketing. Now that I’m being absorbed by marketing, I wonder sometimes if I’m going to turn into one of those pointy-haired bosses.

I’m certainly working on it. My reading list now includes things like “Positioning” and “The Product Manager’s Handbook.” I’ve started wearing shirts with collars to work. I’ve taken out my earrings. I’m going to go get a haircut during lunch, too.

Hippies sell out. Punks just grow up eventually. Not sure what I was when I was younger, aside from a bitter, self-absorbed, teenager. But I guess I’m growing up into a bitter, self-absorbed adult. Totally different kind of bitter and self absorbed of course. But nonetheless… it might be time to read Nick Baker’s “The Mezzanine” again.