I have a profound and growing distaste for the phrase “… in the enterprise,” used to mean “in big businesses.” Just say “in large business environments” or something like that. There’s a million ways to say it.
Besides, “enterprise,” like “professional” is suffering from inflation. Last weekend I saw a review of a giant multifunction remote control which comes in two editions, basic and “Pro.” Do they really mean to suggest that this is a remote control suitable for professional channel surfers? That it is aimed at the lucrative professional television reviewer or censor? Same with the Roomba, which comes in a “Pro” edition. No professional cleaning outfit would use a roomba. Call it deluxe, max, super, extra, ultra, plus, elite, or even (ugh) extreme, but what you have there is very much a device for the consumer market and calling it “professional” will only confuse your marketing and that of everyone carrying anything that actually is aimed at the professional space.
Think before you name a product ,folks. What does this word MEAN?
Secretly Ironic 