Today I started writing a competitive whitepaper; I’ve been working on a lot of these. They’re fun because at the draft stages at least you get to say things like “[Competitor] is a pernicious weed.” as your outline summaries.
Later on you have to go back to explain that [Competitor] is a well-respected and challenging rival, but even at the end, everyone who reads it knows you mean that they are pernicious weeds.
Secretly Ironic 