A top shop?

Topshop is a trendy UK retailer, and they’re pretty tech-savvy, what with a fashion SMS service and such. But their website is so flash-heavy it’s almost impossible to navigate.

It’s still not as bad as the official Icon motorsports page, which is not only difficult to navigate but almost impossible to find if you can’t remember the URL– which is not the name of the company, but rideicon.com. The site is all Flash, so search engines can’t index it. Search for “Icon Motorsports” or “Icon Motorcycle Gear” and you might find some resellers, but not the official page. I guess their sales are all through local motorcycle shops or online resellers anyway, so maybe they don’t care that the site is hard to find and hard to use.

I’d care, though.