The Tales That Ads Tell

Someone just bought a $10,000 motorcycle, barely rode it at all, and now wants to sell it. What went wrong? Abortive midlife crisis? Illness? Divorce? An ultimatum of divorce related to the motorcycle? Or did they win it in a raffle and decide not to keep it? Is it a shop trying to unload excess inventory without having to announce a sale?

Then there’s this guy who bought an $8000 bike, spent $10,000 on chrome, and needs to sell because he has a baby. Location? Lynn, Lynn, city of sin. It’s almost surprising the ad doesn’t begin with “Accidentally had a baby, now have to get married and sell bike.” I love that he says “Over $10,000 INVESTED!” Sorry, I think you should be using a different word. One like like “WASTED!”

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