Now that Maybach the car brand is going the way of the Pontiac, what will become of Rick Ross’ record label, Maybach Music?
Oh, but that’s not the point.
Remember “Juicy,” with the line “Super Nintendo, Sega Genesis, when I was dead broke man I couldn’t picture this?” Think about those aspirations and celebrations and compare them to a record label whose entire brand promise is that it’s as opulent as a car that costs more than a house (Seriously: The cheapest model had a base price of $344,000).
I wonder whether that brand promise also includes obese styling and unprofitability. Probably.