Seething Id

A while back I did a little research on companies delivering customer service through social media. You know, how do you manage a corporate Facebook page or Twitter account, should we be on Snapchat, etc. My conclusion was that customer service delivery over Twitter works OK for a lot of organizations but isn’t right for us, that a financial company using Snapchat looks like it’s trying to be hip when it just can’t, and that nobody should ever use YikYak. I don’t mean for business. I mean, ever.

Obviously, I’m still spending a lot of time on YikYak. If you don’t know, it’s like Twitter, but hyperlocal and even more anonymous. The idea is to let college students complain and chat and share their deepest secrets.

Basically it’s a glimpse into a seething id of people mostly 18-25 in your town.

Complaints about the meal plan. Questions about the best place to buy drugs. Occasional thrilling tales spontaneous hookups or drunken debauchery. And of course, this kind of shit:

I carry it around with me like a pocket-size peephole into the abyss. You know what they say: “And if you gaze long into an abyss, the abyss also gazes into you.” And then it calls you a cuck.

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