Pump the gas, Morty, we gotta get into the next news cycle

It takes more than just a cute cat to rise above the noise. You have to be a cute cat ringing a bell to get food and create an adorable commentary on wage slavery.

You can’t just have an advice board for home repair, not when creepy-tales board /r/nosleep can leak into /r/homeowners and create discussions about what to do when your house is bleeding for maximum upvotes.

You can’t just post a sad bird, you have to be a minor celebrity MMA fighter releasing an injured bird with disastrous consequences.

And you can’t just be surprised by people getting dressed up in fuzzy outfits and holding enormous conventions. Shit, from Leda and the Swan on up, generation upon generation has focused its formative pants-feelings on foxy anthropomorphized foxes.

To make the news with furries, you have to be an unsuspecting charity volunteer who brings a therapy dog to play with people dressed up as dogs.

Ideally, though, you’ll get something that pumps the gas a little more than that. If you wanna move units, whether it’s cereal or politics on TV or just the latest meme, you need more than one angle.

Ideally you get a remix of as many kinds of suck as possible, like this month’s neo-nazi alt-right furry convention disaster. Let’s count them:

Furries.
Some of them are Nazis.

(Aside: Oh, they say they aren’t. But the red-armband-wearing alt-right fox named Foxler isn’t fooling anyone.)

Someone makes a joke about the now-iconic alt-right getting punched to music.
Twitter anger escalates to threats of gun violence.
Ballooning security costs threaten the entire convention
Convention management, led by a sovereign citizen who believes he’s immune to most laws due to special language and red ink, blames the victims.

(Aside: The Sovereign Citizen in charge at least partly because a prior convention organizer was revealed to be a sex offender. There’s an alarming amount of overlap between Sovereign Citizens and pedos, because of course there is.)

And then shady accounting and attention bring the entire thing to a screaming halt and everyone points and laughs, starting with furry-community messageboards and moving on out to national news.