Amazing what women can do, huh? Clueless boys like me and Larry Summers might be behind the times on things like this, but apparently there are women using the internet.
See, a job search or an instant message or a plane ticket is genderless, and therefore without a lot more intrusive data, I can’t tell whether women and men are using them in relatively equal proportions. Even if they are, I still can’t tell whether the businesspeople behind those products and services were thinking about both men and women in their audiences, or whether women are, as they so often have in the past, doing stuff despite the fact that it’s built for, designed for, tested on, men. On the internet, nobody knows if that dancing food was made to dance by a boy or a girl.
The odds, however, indicate that it was a boy. If you’re reading this you’re probably not a technologically impaired person, and it probably seems odd to you that such people exist. But they do, and they are more likely to be women than men. In my life, I know several people who barely get the email thing, all of them women. And of the techies I know… well, let’s just say my office is a total sausagefest. I don’t know why that is, and I don’t care to speculate.
But when there is a web service just for women, then you know who its users are. Duh.
— I just welcome signs that web developers are thinking about and caring about women in their audience, whether the software is gender-specific or not. (I have no idea, of course, whether the authors of OvuSoft or FertilityFriend are women, although I do know that mencal was written by a boy as a birthday gift for his girlfriend.)