Ol’ Rupert is angry that Google keeps linking to him and sending him valuable web traffic.
“Google devalues everything it touches,” he said. “It divides content quantitatively rather than qualitatively.”
That’s wrong in so many ways I hardly know where to begin. On the one hand, Google’s algorithyms do indeed have an amazing knack for judging the likelihood that people will be interested in a particular set of data. On the other hand, to the extent that Google doesn’t make value judgements, that’s beneficial to News Corporation. If Google were able to truly judge the quality of News Corporation properties, nothing Rupert Murdoch produced would ever sully my search results again.